How airports are changing the retail store placement game

Strategic Store Placement in Airports Maximizes Visibility & Customer Engagement.

Airports have become prime retail destinations, offering brands unparalleled visibility and access to a high-spending, diverse audience. With increasing footfall and extended dwell times, strategic store placement along Critical Short Paths (CSP) is key to capturing impulse purchases and enhancing the traveller experience.

Naresh Sharma, CEO of India Retails and Hospitality Pvt. Ltd. (IRHPL), states, "Airport retail isn’t just about selling—it’s about creating an engaging shopping journey for travellers."

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