IRHPL Explores the Psychology Behind Airport Shopping

IRHPL Group of Companies continues to shape the future of airport retail with thought
leadership that delves deep into traveler behavior. Its latest authored article, “Is this a trap?
Decoding airport shopping psychology,” featured in Hotelier India, explores the unique
emotional and experiential cues that influence purchase decisions in high-traffic travel
zones.

The piece highlights how strategic design, curated layouts, and sensory storytelling turn
retail spaces into meaningful brand experiences. Drawing insights from IRHPL’s diverse
retail ventures across major airports, it reinforces the company’s commitment to creating
environments that balance commercial value with traveler delight.

The feature has been well-received across the industry for spotlighting IRHPL’s expertise in
crafting retail experiences that go beyond transactions — inspiring emotion, engagement,
and memorable journeys.