IRHPL’s Perspective on Evolving Consumer Behavior in Travel Retail

As global travel rebounds, the travel retail industry is witnessing a shift in consumer preferences and digital advancements. IRHPL recognizes these trends and is actively aligning its strategies to meet modern travelers' evolving demands. In a recent feature by Financial Express, the key trends shaping travel retail were highlighted, with a focus on digital integration, sustainability, and premiumization.

With IRHPL at the forefront of these transformations, the company remains committed to innovation, technology, and sustainability to redefine travel retail.